Information and systems of thought have always been disseminated from one individual to another throughout history. As time has moved forward and technology has progressed, the frameworks for sharing information have changed drastically. Through digital networks ideas, images, and videos, commonly known as memes, have become pervasive. Although viral, such digital communication lacks the dimensions of aural and visual cues that we’ve developed over the millenniums. This loss becomes a problem when trying to effectively translate memes from their digital habitats to the physical world. Nevertheless with time, some memes transcend their digital lives and make it into the mainstream world for mass consumption. What happens to the vast majority of memes, those that are lost in translation and can’t make it in the real world?

I propose an intervention and performance that takes memes that are on their way to digital extinction out into the physical world. Through the use of facial recognition software and face mapping, passerby’s will be invited to place their face into a device and see themselves represented as a meme known to the digital world. While they are viewing their temporary meme identity, a projection of their face without the meme image will be projected at a different location turning them into part of the artwork themselves. This project seeks to explore the blurred line between reality and digital culture and comment on how it shapes each of our individual views of the world.